Though the TikTok Ban lasted less than 24 hours, content creators and influencers have been pushed to consider other social media platforms outside of TikTok. The executive order from the president has instructed the U.S. attorney general not to enforce the ban for 75 days, as shared by AP News. With the uncertainty of the app, content creators and influencers are exploring other ways to diversify their brands and build communities.
Here are other social media platforms to check out if you’re a content creator looking to diversify your social media platforms:
1. Instagram
With over 2 billion monthly active users on Instagram, as reported by Statista, it’s no secret that content creators are refocusing or reposting their short-form video content on Instagram Reels. Creators, influencers, celebrities, and all users have the option to share Stories, Reels, and In-feed posts of still images or carousels.
If you’re a creator not yet on Instagram but very active on TikTok, consider repurposing your short-form video content onto Instagram Reels or Stories.
2. YouTube/YouTube Shorts
With over 2.5 billion global users, as shared on Statista, YouTube remains one of the most relevant platforms in 2025. While YouTube is most known for its long-form video content, YouTube launched YouTube Shorts as a short-form video option in 2021. As of 2023, YouTube Shorts reached 70 billion daily views.
Content creators interested in long-form and short-form video content should strongly consider YouTube and YouTube Shorts. If you’re a creator already consistently posting on TikTok, you can start to post all your previous TikTok videos onto YouTube shorts.
2. Threads
As of the end of 2024, Threads has 275 million monthly active users, as reported by TechCrunch. The Instagram team from Meta originally launched Threads in the summer of 2023 to capture the millions of users who left X (Twitter). Threads and Instagram are linked, as shared by Instagram. Users can create text posts and include carousel photos and videos. Similar to X, there is a 500-character limit to your posts.
Suppose you’re a content creator or influencer who wants to connect further with your niche and potentially your community. In that case, Threads is still an early platform to consider.
4. LinkedIn
With the rise of LinkedIn influencers and over 1 billion members on LinkedIn, LinkedIn is not just a professional networking website you can use to find and apply for jobs. Today, LinkedIn is an employment-focused social media platform that allows content creators to establish their expertise, influence, and build relationships in their industries.
Creators are already making money today on LinkedIn. Content creators interested in potentially working with brands, building their coaching or consulting programs, or hosting live or online events should consider LinkedIn.
5. Pinterest
Founded in 2009, Pinterest has self-reported having over 500 million monthly users. Pinterest shared that its top user segments include its fastest growing user base, 42% of which is with Gen Z. The platform also has 40% of its users between 25-34 years old and 39% of people between 35-44 years old.
Content creators who want to create videos and photos can create pins on Pinterest. Pinterest is unique because users are motivated to save, learn, plan, and shop. Whether users want to save keto-friendly recipes or learn a new hobby like knitting, you can find resources on Pinterest.
Suppose you’re a content creator interested in driving affiliate sales or traffic to a website. In that case, if you have your own blog or website, or you are a small business selling candles, Pinterest is a great social media option. Creators can create pins and link those pins (videos and photos) to affiliate links, websites, and more.
6. Snapchat
Founded in 2011, Snapchat is a social media platform with over 400 million monthly users, as reported by Statista. Snapchat continues to be a favorite of Gen Z teens, with almost half of its users between the ages of 15 and 25. Snapchat is still one of the top social networks in the world.
If you’re a content creator interested in experimenting on Snapchat, you can try posting on Stories and Spotlight. Snapchat Spotlight is like scrolling on TikTok. Users can scroll and find content from worldwide and from people they don’t follow. Spotlight highlights the most entertaining Snaps in their public feed. Snapchat “stories,” on the other hand, are the photos and videos shared with the friends who follow you.
If you’re an influencer or creator interested in creating content on Snapchat, I recommend going to the search button to get started. You can add friends, watch a show from Tasty or Dude Perfect, follow a SnapStar, or search by location or interest.
7. Bluesky
One of the newest social media platforms, Bluesky, launched early 2024. This app is similar to X and self-reported in its year-end blog post that it has about 25 million users.
Bluesky allows users to see trends and select recommended topics that align with their interests. Interest-based issues include everything from “Booksky”, a feed for users who love books and reading, to “Birds” and “Gardening.”
If you’re a content creator interested in connecting with those in your niche, Bluesky is a great social media platform to use.
