CASETiFY, the popular global tech and lifestyle brand, celebrates its 15th anniversary with the next phase in its partnership with Global iCON G-DRAGON and the debut of MAKE iT YOURS, a multi-layered customizable collection. The collection goes beyond phone cases and into a “ full customization ecosystem of modular accessories, tactile charms, travel gear, and CASETiFY’s first-ever plush line – Alphabet Plush.”
The case, of course, consists of the new and improved Impact Case – a high-gloss Glaze backplate that keeps custom prints locked in with a scratch-resistant finish. There are ten expressive prints that feature G-DRAGON-inspired motifs in vibrant candy tones – from his iconic signature daisies to cosmic stars and hearts, plus bespoke customizable text options (you can put GD). Or, you could do the reflective mirror backplate for your facial needs.
As for the accessories, the collection includes Jelly Wristliets, Snappy Candy Mirror Grip Stands, and Glitter Silicone Charm Cubes. It also includes the proprietary CASETiFY Love Lock magnetic attachment system lets users easily lock in and swap their favorite accessories. The set also includes the new CASETiFY Alphabet Plushes, with a distinct plush for every letter of the alphabet, each with a different design, texture, and material. They can be used as a bag charm or locked into the phone through the Love Lock system.
The campaign features three distinct bundle sets – the iCON PLAYSET, LOVE POP PLAYSET, and NOVA PLAYSET – which have a sticker pack of the vibrant graphics for the case, but also an exclusive photo card pack featuring G-DRAGON.
Also – because G-DRAGON is a world traveler, the vibrant prints from this collection will also appear in the CASETiFY Travel range, featuring the Bounce Suitcase.
To celebrate the launch on August 27, CASETiFY will host an experimental event at its Dosan Flagship store in Seoul. The space will become an interactive PLAYSET universe where visitors can explore vibrant zones, including giant plush installations, an immersive Charm Cube pit room, and a Charm Cube workshop bar where they can design their charms. Guests can also design custom prints and mix and match their own accessories for their PLAYSETS.
Global superstar G-DRAGON became CASETiFY’s first Global iCON ambassador earlier this year, collaborating with them to create the CHROMATIC: Forms & Hues Collection. Though the company has worked with many musical artists, including SEVENTEEN, BLACKPINK, LE SSERAFIM, BTS, and aespa, G-DRAGON is the first to serve as the brand’s spokesperson, taking part in designing the collections. The fashion star has collaborated with many companies and brands, including his PEACEMINUSONE Highball, LINE FRIENDS ‘ZO&FRIENDS’ Collection, Nike (Para-Noise), Chanel, Jacob & Co, Gentle Monster, and CDG (Comme des Garçons).
The CASETiFY x G-DRAGON: ‘MAKE iT YOURS’ Collection retails from $6 to $92 USD and is available globally on August 27 at 1 am PST / 4 am EST on CASETiFY.com and across select CASETiFY STUDiO retail locations. Join the Official Waitlist for alerts!