Apple is expanding its retail presence in India with the launch of the Apple Store app. The app is available for download on India’s App Store and offers a more personalized shopping experience.This comes a day after it was reported that the Cupertino company is now among the top five smartphone brands in India.
The Apple Store app features five tabs at the bottom: For You, Products, Go Further, Search, and Bag. The “For You” tab provides exploration options and suggests Apple products tailored to your needs.
For instance, I have an iPhone, MacBook, iPad, and AirPods, and it suggests that I check out iCloud+ and Apple Arcade. Apple states that the tab provides “the most timely and relevant information and recommendations, while highlighting and organizing saved or favorited items for quick access.”
The “Go Further” tab allows you to connect with Apple Specialists for online Personal Setup sessions and access tips on maximizing the use of your devices. You can also sign up for complimentary Today at Apple sessions at your local Apple Stores in Delhi and Mumbai, with future retail store expansion planned for Bengaluru, Pune, Delhi-NCR and Mumbai.
Like the Apple India website, the Apple Store app lets you customize your Mac by selecting the processor, RAM, and storage options which aren’t available on Amazon or Flipkart. Additionally, you can add free engravings to your AirPods, iPad, Apple Pencil (2nd generation), and AirTag. Apple will also soon let you schedule fun digital gift messages.
Amidst the Apple Store app expansion, the iPhone maker has climbed into India’s top five smartphone manufacturers. According to a report from Moneycontrol, Apple achieved a 9-10% market share in Q4 2024, based on preliminary data from market trackers IDC and Counterpoint Research. This growth was driven by festive discounts and affordability offers, such as 24-month no-cost EMIs.
“At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s head of Retail Online. “With the Apple Store app, customers will discover a new and seamless way to shop for all our incredible products, receive personalised support, and really experience the best of Apple.”
