At the moment, Ariana Grande is still promoting her current single, “Twilight Zone,” which reaches new people every day. The tune serves as the focus track from the deluxe reissue of her latest album, Eternal Sunshine, which she refers to as Brighter Days Ahead.
The cut is still performing fairly well at pop radio and growing its audience, but Grande may soon shift her attention to another track — an older one — as there appears to be genuine interest surrounding it.
Ariana Grande’s “Supernatural” Returns
“Supernatural,” an album cut featured on Eternal Sunshine, returns to one Billboard chart this week. It reappears at No. 146 on the Billboard Global Excl. U.S., the tally that ranks the most consumed songs around the world, excluding all streaming and purchasing activity from the U.S.
The tune has only spent five frames on the list, and while it previously peaked at No. 24, the fact that it’s back at all suggests there may be some heat behind the pop composition.
Ariana Grande’s New Music Video
Grande’s team may have anticipated this surge — or it may be a coincidence — as the singer recently released a music video for the track. The visual isn’t completely new, but is made up of scenes from her Brighter Days Ahead short film, which debuted at the same time as the deluxe edition release. In just a few days, the “Supernatural” treatment amassed nearly two million views.
Could “Supernatural” Continue to Climb?
Following the release of the “Supernatural” video, it’s entirely possible that the track will rise in consumption in the coming week or two. The tune could climb on the Billboard Global Excl. U.S. once again and may even find its way back to the Billboard Global 200 as well. That tally does include American streams and sales, and YouTube plays factor into where a song lands.
“Twilight Zone” Continues to Soar at Radio
While “Supernatural” is the more exciting of the pair, “Twilight Zone” remains the Grande single receiving proper promotion at the moment. The track debuts on the Radio Songs chart, hitting Billboard’s list of the most successful tunes across all American radio stations. It opens at No. 42, giving the Grammy winner her milestone thirtieth placement on the ranking. Simultaneously, it lifts to a new all-time peak of No. 28 on the Adult Pop Airplay tally and holds at No. 16 on the Pop Airplay list, matching its previously set high point.
