Brands like Apple and Tesla enjoy cultlike followings. However, they didn’t begin as large companies. “They started with a really big idea that was only appealing to a very small group of people,” says Dennis Moseley-Williams, the founder of DMW Strategic Consulting.
“If you take a financial advisor, turn that person into a charismatic leader and shift their thinking,” says Moseley-Williams. Instead of chasing growth by casting a wide net, “try to stay as small as you possibly can so that you are as appealing as possible to…
