Google’s Black Friday sale will kick off on November 12th the company has announced, with discounts to almost all of its products planned.

The announcement only appears on the U.K. shop for now, alongside a countdown to the start of the sale. Google says that the Black Friday shopping period will last from November 12th until December 3rd, which extends way the sale way before and beyond the actual shopping event.

Google hasn’t revealed its new pricing, but it is teasing what shoppers can expect. It looks like almost all devices will be on sale, with the Pixel 8 getting the biggest discounts. Here’s a selection of Google’s teasers.

  • Save £400 ($515.41) on the Pixel 8 Pro
  • Save £70 ($90.20) on the Pixel Watch 3
  • Save £130 ($167.51) on the Pixel 8a
  • Save £100 ($128.85) on the Pixel 9 series
  • Save £300 ($386.56) on the Pixel 9 Pro Fold

It’s worth noting that Google isn’t explicitly saying that these devices will be discounted by the named amount. Rather shoppers can “save” on those devices. That could mean better trade-in deals (Google U.S. is running an enhanced trade-in promotion right now) or accessories thrown into smartphone sales for free.

There are no details on the U.S. sale yet, but the recent Pixel 9 promotions give us an idea of how Google will discount its flagship handset. Google began sending out $150 vouchers to use when buying the Pixel 9 last week to select Google One subscribers. The company then followed that up with a 30% discount to Google Play users with Gold tier status. Both are likely a good indication of how deeply Google will discount the Pixel 9 series.

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