The U.S. Google Store Pixel 10 Black Friday prices have landed, and they offer solid discounts, but we’ve seen similar Pixel 10 price drops from Google before.
Google has slashed the Pixel 10 prices by up to $300, meaning all of its flagship phones can be bought for under $900. This still doesn’t quite compete with Samsung’s surprisingly cheap Galaxy S25 Ultra promotion, however.
If you were planning on buying a Pixel 10, this is a good and respectable price drop. But despite these Pixel 10 Black Friday discounts, the Pixel 9 series might still be the better option for deal hunters.
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Google Black Friday Discounts Slash Pixel 10 Prices
Google has dropped the prices of the Pixel 10 series in both the U.K. and U.S. All listed prices are the starting costs for the lowest storage option available.
U.K. Google Pixel 10 Black Friday Deals
- Pixel 10: £599 (a £200 discount)
- Pixel 10 Pro: £899 (a £100 discount)
- Pixel 10 Pro XL: £999 (a £200 discount)
- Pixel 10 Pro Fold: £1,749 (no discount)
U.S. Google Pixel 10 Black Friday Deals
- Pixel 10: $599 (a $200 discount)
- Pixel 10 Pro: $749 (a $250 discount)
- Pixel 10 Pro XL: $899 (a $300 discount)
- Pixel 10 Pro Fold: $1,499 (a $300 discount)
These are solid discounts. The obvious standout offer is the $300 off the Pixel 10 Pro XL, which is ostensibly Google’s jewel in the crown. Picking it up for under $900 is unquestionably a steal. It is, however, worth pointing out that Google has run a similar level of discount a couple of times since the Pixel 10 released, either through a 25%-off voucher code in October or a random sale that landed weeks ahead of this official Pixel 10 Black Friday promotion.
The Real Google Black Friday Deal: Pixel 9 Discounts Beat Pixel 10 Prices
Google dropped the prices of the Pixel 9 series on the Google Store by hundreds this month. Naturally, they instantly sold out. For example, the Pixel 9 Pro was discounted to $649 in the U.S. and dropped to a record low of $549 in the U.K. If you missed out on these, you can still find other cheap Black Friday prices for the Pixel 9 on Amazon.
U.K. Google Pixel 9 Black Friday Deals
- Pixel 9: £499 (£100 cheaper than the Pixel 10)
- Pixel 9 Pro: £649 (£250 cheaper than the Pixel 10 Pro)
- Pixel 9 Pro XL: £799 (£200 cheaper than the Pixel 10 Pro XL)
- Pixel 9 Pro Fold: £1,346 (£403 cheaper than the Pixel 10 Pro Fold)
U.S. Google Pixel 9 Black Friday Deals
- Pixel 9: $499 ($100 cheaper than the Pixel 10)
- Pixel 9 Pro: $649 ($100 cheaper than the Pixel 10 Pro)
- Pixel 9 Pro XL: $749 ($150 cheaper than the Pixel 10 Pro XL)
- Pixel 9 Pro Fold: $1,349 ($150 cheaper than the Pixel 10 Pro Fold)
Buying last year’s flagship Google phone for $649 seems like a no-brainer to me. If you’re worried about purchasing outdated hardware, remember that Google smartphones focus on software improvements over major hardware leaps.
The Pixel 10 Pro camera hardware is near identical to its predecessor, only seeing minor image quality improvements through software enhancements, including the 100x ProRes zoom. Other minor updates include slightly brighter screens, slightly bigger batteries, and faster Qi2 wireless charging—welcome but iterative changes that are not instantly noticeable when both devices are used side-by-side.
The Pixel 9 series’ hardware is still excellent. So good, in fact, that Google repurposed some of it in the Pixel 10. The key differences are new software features, such as the ProRes zoom, Magic Cue (contextual information popping up during messages or calls), and Camera Coach (real-time photography tips). Google may bring these to older Pixel phones in the future, as it did with Magic Cue. But if it doesn’t, I’m not sure these features are worth an extra $150.
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