What Apple has up its sleeve for the next-generation of Apple devices will be revealed at this year’s World Wide Developers Conference, which kicks off in Cupertino on Monday, June 7 at 10AM Pacific. A new report claims that a new name for AI is on the menu: Apple Intelligence.
According to Mark Gurman at Bloomberg, the WWDC keynote is going to be a packed affair, and though it’s not first with AI, it will deliver something distinctive.
Gurman says, “Apple Inc. isn’t typically the first to embrace new product categories — as it famously showed with its iPhone, smartwatch and Vision Pro. All those areas were established before the company showed up, but Apple found a way to make its mark.”
In this case, it will integrate AI deeply into its apps and features, “all while reiterating a commitment to privacy and security. The company’s new AI system will be called Apple Intelligence, and will come to new versions of the iPhone, iPad and Mac operating systems, according to people familiar with the plans.”
Apple Intelligence will make up half of the two-hour keynote, it’s predicted, though, “the company is less focused on whiz-bang technology—like image and video generation—and instead concentrating on features with broad appeal.”
Ever concerned about privacy, these new features will be opt-in, so nobody will have to adopt them if they don’t want to.
Gurman claims that the processing requirements for AI mean that users will need the latest iPhone 15 Pro or iPhone 15 Pro Max, or an iPad or Mac with an M1 processor as a minimum. Expect this fall’s iPhone 16 series to handle AI as well.
They’ll initially be positioned as a beta version and will be powered by Apple’s own technology and tools from OpenAI with hom the company is creating a partnership, it’s thought.
Gurman says, “The services will either rely on on-device processing or cloud-based computing, depending on the sophistication of the task at hand. The new operating systems will include an algorithm to determine which approach should be taken for any particular task.”
More as we have it, and for full details on Monday, please check back.