Jewish activists slammed billionaire New England Patriots owner Robert Kraft for bankrolling a Super Bowl commercial against hatred – because it fails to mention the rise in antisemitism.
Kraft, who launched the Foundation to Combat Antisemitism in 2019, paid an estimated $8 million for the 30-second spot, named “No Reason to Hate,” which will air during Sunday’s game between the Kansas City Chiefs and Philadelphia Eagles.
It features former Pats great Tom Brady and rapper Snoop Dogg, who trade increasingly spiteful digs.
However, the duo avoid touching on the bias faced by any specific groups, leading Jewish activists to claim Kraft fumbled the opportunity to highlight the spike in antisemitism since Hamas terrorists killed more than 1,200 in Israel on Oct. 7, 2003..
“Robert Kraft’s Foundation to Combat Antisemitism is afraid to say the word antisemitism. He all-lives-mattered it,” Samantha Ettus, a Jewish activist, told The Post on Wednesday.
“Imagine a foundation to combat Asian hate running a Super Bowl ad without Asians and without mentioning Asians.”
In the commercial, which Kraft previewed on CNBC on Monday, Snoop Dogg begins the spiteful tirade with examples of what drives hate.
“I hate you because we’re from different neighborhoods,” he says.
Brady replies: “I hate you because you look different.”
The ad ends with Snoop Dogg saying: “Man, I hate that things are so bad that we have to do a commercial about it,” as the two walk out of frame.
On Tuesday, Ettus denounced the commercial in a collaborative post with Jewish activist groups –including JewsInSchool, Antisemitism Today and Community News, a Jewish news page — on Instagram.
“In the midst of the largest rise in antisemitism since World War 2, Kraft’s foundation will be airing an ad during the Super Bowl, not to combat antisemitism, but against all hate,” Ettus, a Manhattan native whose Pacific Palisades home burned down in last month’s LA wildfires, told The Post.
A spokesperson for the nonprofit defended the commercial, arguing that it supports its mission.
“The Foundation to Combat Antisemitism has been focused on combating Jewish hate and all hate since its inception in 2019,” a spokesperson for the foundation told The Post in a statement.
“A guiding principle of the Jewish people, and of our organization is ‘Tikkun Olam,’ a phrase meaning ‘repairing the world’. We have seen firsthand how one form of hate begets other forms of hate.”
The casting of Snoop Dogg also drew Ettus’ ire because of the rapper’s “history of antisemitic posts,” she added.
In 2020, Snoop Dogg likened modern America to Nazi Germany – posting an image on Instagram of a black and white American flag with a stripe pulled back to reveal a Nazi flag.
After the Hamas attacks, Ettus launched 2024 New Voices, a social media campaign against antisemitism that garnered support from Jewish and non-Jewish celebrities, including model Cindy Crawford and former New York Knicks player Zach Randolph.
Ettus said she recently experienced anitsemitic hatred after being inundated with vile comments on social media from pro-Palestinian users who celebrated the devastating loss of her home.
