Financial planning is often a game changer for clients, but it can be equally effective for the growth of advisors’ businesses, says Anthea Tjuanakis Cox, the head of financial planning at Morgan Stanley. Clients with financial plans “bring in significantly more net assets to the firm versus clients who do not,” says Tjuanakis Cox. “We also find that advisors who plan consistently with the majority of their clients have businesses that are growing at a greater rate than advisors who do not plan as consistently or with as many of their clients.”
Speaking…
