The digital customer journey is increasingly vulnerable to threats such as bots, fraud, and account takeovers. As businesses strive to build trust and deliver seamless digital experiences, securing every interaction has become essential. HUMAN Security is at the forefront of this effort, leveraging advanced AI-driven technologies to protect the customer journey from prebid advertising to post-transaction engagement.
HUMAN just announced the successful completion of a $50 million growth funding round led by WestCap with additional investment from Goldman Sachs, ClearSky, NightDragon and Vertex, aimed at accelerating the company’s mission to protect digital customer journeys from bots, fraud, and other risks. This investment will enhance HUMAN’s ability to leverage AI-driven technologies enable increased collaboration with the public sector to address issues like influence operations and other emerging digital threats.
Understanding the Threats to the Customer Journey
The modern customer journey involves various digital touchpoints, from advertisements to purchases. Each interaction opens up opportunities for malicious actors to introduce bots, conduct fraud, and manipulate systems for their gain. HUMAN’s Human Defense Platform is designed to safeguard against these threats by defending against bots and fraud across a broad spectrum of digital activities.
Cybersecurity risks, especially in the form of bots and ad fraud, are continually evolving, requiring a more adaptive defense. Bots alone cost businesses billions annually in lost revenue and tarnished customer trust. HUMAN Security’s platform is designed to address these vulnerabilities by analyzing vast amounts of data to detect malicious activity in real time.
HUMAN’s Innovative Approach: AI at the Core
HUMAN CEO Stu Solomon highlights the unique position the company occupies between cybersecurity and adtech, enabling them to see the entire customer journey. “With this latest investment, we can realize this opportunity, leveraging our unparalleled telemetry and over 20 trillion weekly interactions,” Solomon explains. By using advanced AI and machine learning, HUMAN strengthens its digital defenses to ensure that every customer interaction is secure.
Solomon adds, “Machine learning is at the very core of the HUMAN Defense Platform and the reason we can achieve scale when processing so much data.” HUMAN employs over 400 ML algorithms to sift through the vast volume of data across 3 billion devices each week. This extensive machine learning capability enables them to detect, mitigate, and report malicious activities with unparalleled accuracy and speed.
The investment secured by HUMAN will further enhance its AI/ML models, allowing the company to introduce new capabilities, such as click fraud defense and account protection. The platform’s scalability and sophisticated algorithms are key to staying ahead of emerging threats and maintaining the security of digital ecosystems.
“This is the best kind of accolade for HUMAN’s prospects,” shared Richard Stiennon, research analyst with IT-Harvest and author of Security Yearbook 2024. “Based on head count alone they appeared to have had a rocky beginning to 2024 but have leveled off. For companies that continue to attract investment this could be a sign of having cut costs along with people and convinced investors that they were on the path to growth.”
Expanding Protection Across Sectors
HUMAN’s solutions are not limited to one sector. The company is working to expand its reach into both commercial and public domains, ensuring the safety of digital interactions across industries. This includes protecting advertising integrity and consumer trust, areas where digital fraud and bot activity can cause significant financial and reputational damage.
Solomon also emphasized their increasing engagement with the public sector, particularly in combating influence operations—a growing area of concern given the current election cycle. This highlights HUMAN’s commitment to expanding its protective services beyond traditional commercial spaces and addressing broader societal risks.
Building Trust Through Innovation
As digital interactions proliferate, maintaining trust is crucial. Human-centered security plays a key role in ensuring customers feel safe when engaging with brands. This trust drives customer loyalty and, ultimately, long-term success. HUMAN’s innovations, bolstered by this latest round of funding, ensure that brands can protect their digital customer journeys while maintaining seamless and secure user experiences.
For businesses, the implications are clear: investing in proactive security measures is no longer optional but essential for protecting both revenue and reputation. Whether it’s guarding against bots in advertising or ensuring the integrity of customer accounts, securing the digital journey is foundational to future growth.
The Road Ahead for HUMAN Security
With the new infusion of capital, HUMAN is poised to further enhance its AI-powered solutions and expand its presence across industries. As cybersecurity threats continue to evolve, HUMAN’s role in safeguarding digital ecosystems will only grow in importance.
Stu Solomon’s leadership and vision for a more comprehensive platform reflect HUMAN’s commitment to staying ahead of the curve in protecting the digital customer journey. By ensuring that digital interactions are authentic, secure, and trustworthy, HUMAN is laying the groundwork for a safer future—one where customers and brands alike can engage with confidence across the entire digital ecosystem.
