Sephora will expand its already sizable presence in the Big Apple with a super-sized store near the High Line, Realty Check has learned.
The LVMH-owned brand just nailed down a 6,200 square-foot location that will open next year at Brookfield Properties’ Manhattan West between Ninth and Tenth avenues, retail sources said.
It will join “wellness” tenants such as Silver Mirror, Peloton Studios and Reset by Therabody at the thriving eight-acre complex just east of Related Companies’ Hudson Yards.
Brookfield wouldn’t confirm a Sephora lease or comment. Sephora didn’t respond to an e-mail seeking comment.
Insiders said last year’s opening of the Moynihan Connector, which links the High Line Park with the Manhattan West public plaza, has driven a large uptick in foot traffic to the complex, which has six million square feet of fully leased offices and 844 rental apartments.
A retail analyst who didn’t want to be named said that Manhattan West retailers have enjoyed 20% year-over-year sales growth so far in 2024.
Restaurant and food offerings in the trendy neighborhood include a huge P.J. Clarke’s Oyster Bar, Danny Meyer’s Ci Siamo, and Zou Zou’s at the Pendry Hotel.
It won’t be Sephora’s first foray to the Far West Side.
The cosmetics and beauty juggernaut had a store in the Hudson Yards shopping mall, but was among several major brands that closed there after the pandemic hit.
The chain has about 27 outlets in the city, including its largest in the US on West 34th Street and one soon to open on West 125th Street in Harlem.
LVMH chief executive Bernard Arnault — the world’s fifth richest person, according to Forbes — praised Sephora’s “remarkable performance,” which “surpassed all predictions” in a January investors presentation.
The popular beauty brand is said to be the driver behind LVMH’s “selective retailing” sector, which boasted $19.8 billion in 2023 sales.
