Browsing: marketing

Continuing to build on its mantra of “Yes, JCPenney,” the long-suffering mid-priced retailer continues to hone its marketing message and…

I closed a deal recently for one of my clients with a major consumer products brand. I quoted a rate…

At Salesforce, 83% of employees use Slackbot. The heaviest users are saving 20 hours a week — roughly six months…