Browsing: marketing
I closed a deal recently for one of my clients with a major consumer products brand. I quoted a rate…
At Salesforce, 83% of employees use Slackbot. The heaviest users are saving 20 hours a week — roughly six months…
Kentucky Fried Chicken officially shortened its name to KFC in 1991, and the reason behind the rebranding has fueled rumors…
Global superstars BTS have always thought outside the box when it comes to promoting their music. During the promotions for…
Michael Kassan isn’t called the “King of Cannes” for nothing. The founder and chief executive of strategic advisory firm 3C…
Marketing has always been part art, part science and part glorious chaos.For decades, marketers have tried to understand customers, tell…
Are You Smarter Than A 5th Grader? was a 2007 quiz show that pitted an adult contestant against a panel…