Browsing: marketing

Continuing to build on its mantra of “Yes, JCPenney,” the long-suffering mid-priced retailer continues to hone its marketing message and…

I closed a deal recently for one of my clients with a major consumer products brand. I quoted a rate…

At Salesforce, 83% of employees use Slackbot. The heaviest users are saving 20 hours a week — roughly six months…

Kentucky Fried Chicken officially shortened its name to KFC in 1991, and the reason behind the rebranding has fueled rumors…

Global superstars BTS have always thought outside the box when it comes to promoting their music. During the promotions for…