Want to truly know your customer? Check out Bounce Insights. The Irish startup claims its software can determine exactly where your customers are, what they’re looking to buy, and even what packaging draws their attention. How? AI-powered software, of course. Founded by Charlie Butler, Rónán Dowling-Cullen, Joshua Stafford, and Brandon Dooley, Bounce Insights is a market research firm that gathers consumer habits to help brands like Coca-Cola, Unilever, and Tesco better develop and promote products. This type of customer research is far from new. What is new: The speed at which Bounce can gather and analyze data. The team says their software can deliver insights seven times faster than traditional surveys. “That’s the way research has to go if it’s going to have any chance of competing at the highest decision levels,” said Butler. Bounce has generated $6.5 million in funding from investors, including ACT Venture Capital. Next stop: the U.S. market.
