Topline
Eric Trump announced the relaunch of Trump Vodka on Friday, making the spirit available for pre-orders 13 years after the brand was discontinued and marking the latest product launch from the Trump family since President Donald Trump began his second term.
Key Facts
On Black Friday, Eric Trump announced Trump Vodka was available for pre-orders.
Trump Vodka—which is made in the United States, marketed as “The Great American Spirit” and displays the American flag on the front of the bottle—is the Trump Organization’s latest attempt to profit by tying its brand to the United States.
The small print on the spirit’s website says a Miami-based company called 47 Spirits LLC has licensed the Trump name and other Trump-related trademarks from Trump Wine Marks LLC and DTTM Operations LLC, both of which are entirely owned by the president, according to his latest financial disclosure.
47 Spirits LLC was incorporated in Delaware in May, with the similarly named 47 Spirits Holding LLC and 47 Spirits Holdings MGR LLC incorporating in July (those names are similar to how Trump has structured many of his other companies, although the business registrations just list a third-party registered agent).
The first iteration of Trump Vodka was discontinued in the United States in 2011 due to declining sales and a fallout between Donald Trump and the product’s then-supplier Drinks Americas, which he later sued and won a judgement for $4.8 million, alleging the company failed to deliver on agreed royalties.
The White House referred an inquiry to the Trump Organization; spokespeople for the Trump Organization and Trump Vodka did not immediately respond to requests for comment.
News Peg
Customers who paid the $100 deposit to preorder the Trump phone are yet to receive their devices, even months after the official release date. The $499 Trump phone was first announced in June and was originally set to be released in August.
