Over the past few years, we’ve been inundated with warnings, predictions, and future-gazing platitudes about the transformative nature of Artificial Intelligence (AI). These visions of grandeur are rapidly becoming reality. As AI algorithms improve and use cases evolve from “nice to have” to “must have”, it’s abundantly clear how we work and play will fundamentally change—hopefully for the better.
In the world of brand journalism, an area of content marketing Forbes and SAP re-imagined more than 10 years ago, we’re eager to see how AI can chart a new path not only for our brand, but for our customers, partners and thousands of unique visitors that discover our content every month.
That’s why we’re teaming up with the bright minds at Forbes once again to help usher in the next era of branded content. And this time, we’re getting a little help from, you guessed it, AI.
Over the past several months, Forbes and SAP have been working out the kinks on Forbes’ proprietary AI-assisted article platform, Adelaide. This new platform will drastically enhance how readers consume content across the Forbes community. The big idea is to help inform, educate, and entertain readers at critical inflection points in their journey in a non-intrusive matter and on their terms. It’s a giant leap forward in meeting the challenges of today’s attention economy.
“Over 14 years ago, SAP was Forbes’ first-ever branded content partner through BrandVoice, and over the years we’ve both been at the forefront of innovation – exploring new ways to engage audiences and deliver impactful content together,” said Sherry Phillips, Chief Revenue Officer, Forbes. “As we step into this new territory where brands are experimenting with AI, we’re thrilled that SAP is our first brand partner to leverage Adelaide tools on their content and help usher in the next era of branded content.”
What better way to pilot these new cutting-edge AI capabilities than with a fresh set of AI stories?
First up is The Big Artificial Intelligence Idea Gap Is Here by Marcus Krug, Head of SAP’s Innovation Center in Berlin. This thought-provoking piece fearlessly asserts that AI acting in accordance with human values and goals, may well be one of the most important unsolved tech challenges of our time. Equally consequential: AI requires novel ideas, and humanity isn’t nearly as good at generating them as we like to think.
Next, we have Can AI Resuscitate Australia’s Labor Productivity? by yours truly. Speaking at a recent SAP event, Dr. Stephen King, a commissioner with the Productivity Council of Australia, uses his country’s own economic data to make a compelling case why AI will replace very few jobs and will instead help boost job productivity. Even though this story comes from the land down under, its message is universal and couldn’t be more relevant to the global AI community.
Speaking of relevance, we hope the new look and feel of our content lands with authority and keeps readers coming back for more. It’s an exciting time for SAP to boldly go where no where no brand has gone before, with a trusted partner like Forbes to help us navigate the AI enterprise.
