New York-based startup Bilt on Tuesday announced two new platforms to help local businesses, sports teams and event venues draw in customers without replacing their existing infrastructure.
The first new platform from the company – which is known for offering perks on rent, mortgage and even student loan payments – is Bilt Neighborhood OS, an AI-powered operating system to better connect businesses with their local communities.
Neighborhood OS can attract new customers from nearby hotels, offices and sports teams; create personalized offers to win them over; recognize and reward returning customers; and use AI agents to manage reservations and guest services, the company said in a press release.
For example, a neighborhood restaurant can use Neighborhood OS to identify a potential customer, launch a targeted offer to win them over, recognize them when they visit and apply the appropriate offer through the existing point-of-sale system, according to Bilt.
The platform can also track this data to help the restaurant’s owners understand which discounts and deals were successful and recommend ways to keep customers coming back.
Bilt Neighborhood’s network already includes partners like Altamarea Group, known for upscale NYC restaurants like Marea and Fifty Three; AM Parking; Lowe’s; and Thumbtack, which connects homeowners to handymen, plumbers and electricians.
“The last tech revolution transformed how businesses sell online, but it largely left behind the businesses that make our neighborhoods special,” Bilt CEO Ankur Jain said in a statement Tuesday. “We’re building the operating system for neighborhoods to change that.”
“By connecting the technology businesses already use with the people living right around them, Bilt Neighborhood OS gives businesses the tools to reach new customers, build lasting loyalty, and grow, while making the neighborhoods we all call home more rewarding.”
The second platform introduced Tuesday allows organizations that already have a sizable customer base – like sports teams and event venues – to keep their own branding and membership programs while also expanding into Bilt’s network of participating businesses.
Initial members include sports teams like the Houston Comets, Houston Rockets, Houston Texans, Phoenix Suns and Sacramento Kings, whose loyalty members will have access to even more perks across Bilt’s network.
Bilt launched in 2021 as a payment processor that offered rewards to members on their rent and mortgage payments and allowed them to build credit history. The company said it has so far delivered $1 billion in value to Bilt Members.
It boasts more than 8.2 million members and reaches one out of every four apartment buildings in the US, according to the company. Bilt said it expects to process more than $100 billion in housing payments this year.