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Home » Instagram And Facebook Must Remove ‘Addictive’ Features Like Infinite Scrolling —Or Face Heavy Fines, EU Tells Meta

Instagram And Facebook Must Remove ‘Addictive’ Features Like Infinite Scrolling —Or Face Heavy Fines, EU Tells Meta

By News RoomJuly 10, 2026No Comments1 Min Read
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Instagram And Facebook Must Remove ‘Addictive’ Features Like Infinite Scrolling —Or Face Heavy Fines, EU Tells Meta
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Topline

The European Union ordered Meta to enact major design changes to its social media platforms, Instagram and Facebook, and to disable “addictive design” elements like infinite scroll and autoplay videos, or face large fines, in the bloc’s latest regulatory action against a U.S. tech platform under its Digital Services Act.

Key Facts

The European Commission, the EU’s executive body, said its investigation found Meta did not adequately assess the risks of its “addictive design on the physical and mental wellbeing of users, including minors and vulnerable adults.”

The Commission highlighted Facebook and Instagram features like autoplay videos, infinite scrolling timelines and “highly personalized recommendations.”

This is a developing story.

Addictive Design European Union Facebook Infinite Scrolling Instagram Meta
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