The first two assortments of KPop Demon Hunters toys from Mattel are being released in select stores and online on Monday.
A Netflix original movie produced by Sony Pictures Animation, KPop Demon Hunters, of course, has become a worldwide cultural phenomenon since its debut on the streaming platform on June 20, 2025.
In addition to becoming Netflix’s most-streamed movie of all time with 325.1 million views — equating to 541.8 million viewing hours — in its first 91 days of release, KPop Demon Hunters dominated this past movie awards season, including Oscars for Best Animated Feature and Best Original Song (for “Golden”) at the 2026 Academy Awards.
After being named the global licensee for dolls, action figures and other toys based on KPop Demon Hunters in October 2025 and revealing its upcoming product line in January, Mattel on Monday is releasing its first two product offerings: The KPop Demon Hunters “For the Fans” Pack Assortment and the KPop Demon Hunters “Hello Friend” Mini Reveal Assortment.
Both assortments will be available in stores and online at Target and Walmart, and online at Amazon, according to Mattel. There is no information about the exact time the items will be available to purchase online.
‘KPop Demon Hunters’ ‘For The Fans’ Pack Assortment
Each package in the “For the Fans” assortment includes one of seven miniature dolls, and retails for $12.95 each. The miniature dolls include HUNTR/X’s Rumi, Zoey and Mira, Saja Boys’ Jinu and Baby, as well as Derpy and Sussie, a secret figure.
The Rumi, Mira and Zoey dolls include their pop star attire and demon hunting weapons, while the Saja Boys dolls are dressed up in the “Soda Pop” performance outfits and include sunglasses and a flower bouquet accessory. Derpy and Sussie include a message to share and a potted plant accessory.
‘KPop Demon Hunters’ ‘Hello Friend’ Mini Reveal Assortment
The KPop Demon Hunters “Hello Friend” Mini Reveal Assortment contains collectible keychains. Each package, which retails for $6.47 a piece, includes one of 13 mini figures to collect, with a rare friend is hidden among them, according to Mattel.
Among the KPop Demon Hunters characters in the mini figure “Hello Friend” assortment are HUNTR/X’s Rumi, Mari and Zoey, HUNTR/X’s manager, Bobby, Derpy and Sussie, the Saja Boys’ Jinu, Baby, Romance, Abby and Mystery, and the Devoted Fan.
Like the “For the Fans” miniature dolls assortment, the “Hello Friend” assortment includes a mystery mini figure.
The release of the KPop Demon Hunters “For the Fans” and “Hello Friend” assortments are the first of many toys planned by Mattel this year. Also on the way are American Girl dolls of Rumi, Mira and Zoey, action figures of the trio and the Saja Boys and a collection of fashion dolls, including the doll picked by the fans from either Demon Jinu or Sleeping Bag Mira.
KPop Demon Hunters stars Arden Cho, May Hong and Ji-young Yoo as the speaking voices of Rumi, Mira and Zoey, while EJAE, Audrey Nuna and Rei Ami provide the singing voices of the three characters, respectively. Produced by Michelle Wong and directed by Maggie Kang and Chris Applehans, KPop Demon Hunters is streaming exclusively on Netflix.
