Mattel is offering a 3-pack of KPop Demon Hunters figures of Rumi, Mira and Zoey online and at San Diego Comic-Con this week, and because they are exclusives, they are expected to go fast.
KPop Demon Hunters, of course, has been a global sensation since the film was released on Netflix on June 20, 2025. Now, over a year after the film’s premiere, the demand for merchandise is finally being fulfilled with the pending release of dolls of singers/demon hunters Rumi, Mira and Zoey from Mattel, role-playing toys from Hasbro and Funko Pops! of various characters, with much more on the way.
While much of the KPop Demon Hunters merchandise is or will be available at major retailers, there will also be exclusive items are coming from Mattel at the San Diego Comic-Con. Set for Thursday through Sunday, July 23-26, at the San Diego Convention Center, the SDCC is one of the world’s biggest gatherings of fans and celebrities from all things pop culture, including movies, TV, animation, video games, comic books, collectibles and toys.
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In the case of the latter two categories, toys and collectibles companies like Mattel annually produce products that can only be exclusively purchased at SDCC with additional limited availability online during the convention.
Among Mattel’s SDCC offerings at the company’s booth is the KPop Demon Hunters Ramyeon 3-Pack, which includes chibi-style figures of 4-inch-tall HUNTR/X figures of Rumi, Mira and Zoey. According to Mattel Creations, the three-pack lets fans “recreate the unforgettable moment when Rumi, Mira, and Zoey defeat the demon flight attendants mid-meal.” The 3-Pack retails for $50.
In addition to being available at SDCC, the KPop Demon Hunters Ramyeon 3-Pack will be available online at Mattel Creations’ retail site beginning Thursday, July 23, at 12 a.m. ET/9 a.m. ET. Since the 3-pack of figures is available in limited quantities, the item — like all of Mattel Creations SDCC exclusives — is expected to sell out fast.
Mattel Is Also Offering A ‘KPop Demon Hunters’ Hot Wheels Release As SDCC Exclusive
In addition to Mattel Creations’ 3-Pack of Rumi, Mira and Zoey 4-inch figures, the toymaker’s iconic Hot Wheels brand is selling an exclusive KPop Demon Hunters Porsche 911 GT3 R (992) 1:64 scale die-cast vehicle with Real Riders wheels at SDCC 2026.
The Hot Wheels Porsche is inspired by the Derpy Tiger in the film, and the deco resembles the spirit animal’s signature blue fur, bold tiger stripes and sharp white teeth on its grille. The packaging for the KPop Demon Hunters Hot Wheels exclusive features Derpy along with a potted plant.
Like the exclusive 3-pack of figures from the film, the KPop Demon Hunters Hot Wheels Porsche 1:64 scale die-cast vehicle will be sold at Mattel’s booth at SDCC, as well as online at Mattel Creations in limited quantities beginning Thursday at 12 a.m. ET/9 a.m. ET. The collectible retails for $30.
Mattel Creations’ other SDCC exclusive items this year that will be available at the convention and online in limited quantities include the Masters of the Universe Chronicles Gym Bro Skeletor, Jurassic World Hammond Collection 25th Anniversary Collector Edition Velociraptor and Monster High Ghouls Rule Lagoona Blue doll.
Also being offered as an exclusive at SDCC 2026 and online at Mattel Creations is a WWE Elite 3-Pack – Cyndi Lauper, Roddy Piper and Captain Lou Albano, which commemorates the pop music legend’s appearance in Piper’s Pit in 1984.
Other SDCC 2026 Hot Wheels exclusives include releases inspired by the Netflix blockbuster hit Stranger Things and the 25th anniversary of the Tom Cruise action movie classic Top Gun.
San Diego Comic Con 2026 runs July 23-26 at the San Diego Convention Center.