For the final weekend of this year’s Pride Month, thousands packed Pacha New York on Saturday, June 27, as Planet Pride staged its first takeover in the newly reborn venue for one of the largest LGBTQ+ celebrations in New York City.
Spanning nearly 12 hours, the festivities were produced by veteran nightlife promoter Jake Resnicow and spread across multiple stages from Saturday afternoon to deep into Sunday morning. Headliners Loud Luxury, Don Diablo and ACRAZE anchored Pacha’s main room, joined by a back-to-back set from RuPaul’s Drag Race stars Athena Dion and Juicy Love Dion, amid surprise appearances from the likes of Daya, Todrick Hall, Lion Babe and more.
Ty Sunderland, Karsten Sollors and Jaesyun rounded out a bill that also spilled into Pacha New York’s Brooklyn Hall where the Brazil-based gay party series GUAPO ran a parallel Planet Pride program. The crowd, the organizers said, drew guests from around the world. [TK: exact attendance — release says “thousands”; confirm a hard figure if available.]
For Resnicow, whose large-scale LGBTQ+ events span New York, Miami, Chicago and beyond, the night extended a personal throughline about what a dancefloor can do.
“Pacha has spent more than 50 years proving that a dance floor can bring the world together, and on Saturday, we added our own chapter to that story,” Resnicow reflected in a statement. “There’s nothing more powerful than watching someone walk in alone and leave feeling like they belong to something bigger than themselves. When we turn that energy into real support for our community, we prove something I’ve believed my whole life: joy, shared out loud, can change lives.”
[TK: confirm this is the Forbes-exclusive quote — currently framed “told Forbes.” If the exclusive is the Batra quote (or a different line), revert this to “said in a statement.”]
The party doubled as a fundraiser, with a portion of proceeds going to NYC Pride and local community nonprofits — a familiar move for Resnicow, who has spent more than a decade folding charitable giving into his event slate. [TK: his own bio cites roughly $30M raised for LGBTQ+ causes across his career; attribute to him or drop if you don’t want a self-reported figure.]
Comeback Venue Finds A New Crowd
Planet Pride’s timing carried its own subtext. Pacha New York is the centerpiece of one of the year’s most closely watched nightlife relaunches: the 80,000-square-foot East Williamsburg complex previously operated as the Brooklyn Mirage, which unraveled amid cancellations and bankruptcy before Dubai-based FIVE Holdings — the hospitality group that acquired the Ibiza-born Pacha Group in a deal reported at roughly $330 million — reopened the space this summer under the Pacha banner. [TK: acquisition figure — Billboard reported ~$330M; other filings cite €302.5M. Verify which to cite.]
The Pacha name traces to 1973, when the original club opened in Ibiza and helped write the template for modern dance culture. Aloki Batra, CEO of FIVE Hospitality and The Pacha Group, framed the Pride takeover as an extension of that history rather than a departure from it.
“From Ibiza to Brooklyn, Pacha has always been about bringing people together through music. Planet Pride was a great example of that, with thousands of people coming together to celebrate community, self-expression, and the energy of the dancefloor,” Batra said. “We’re proud to have welcomed Planet Pride to Pacha New York and to continue building a space where everyone feels welcome.”
The venue has leaned into a stripped-down, dance-first identity since opening, and Planet Pride slotted neatly into that positioning — a marquee cultural moment during Pride weekend that also served the reopening’s broader mission of rebuilding goodwill with New York’s nightlife community.
What’s Next At Pacha New York
Pride was one stop in a stacked inaugural season. The venue’s summer calendar runs through the fall with Vintage Culture (July 3), Gud Vibrations with SLANDER and NGHTMRE (July 4), Black Coffee across multiple dates, elrow, GORDO, ZHU and Madeon, among others. Tickets and VIP reservations are available at pacha-nyc.com.
For a venue still writing its opening chapter, Planet Pride offered an early proof point: that the room can fill for the communities that shaped dance music in the first place.
