Prime Video is a true believer in the power of local originals in Latin America. A string of hits has paved the way for the company to expand its slate in the region, with plans to invest more than $2 billion between 2027 and 2030. The news landed at Prime Video Presents Latin America, the company’s first regional showcase event, held in Mexico City.
This sizable investment covers original programming, locally produced acquired content and live sports rights across Mexico, Brazil, Argentina, Colombia and Chile. Prime Video expects to more than double the number of Local Originals by 2030 compared to this year.
“What’s happening in Latin America right now is extraordinary: the talent, the stories, the audiences,” said Kelly Day, VP of International at Prime Video. “This isn’t a bet on one country or one genre. It’s an investment in the entire region, across every way fans engage with Prime Video. This region deserves this level of ambition, and we’re delivering it.”
Betting bigger on local stories for global reach
The company also revealed its biggest slate yet, with more than 25 new titles set for 2027 alone, covering scripted series, films, unscripted formats and reality shows across all five territories.
The investment builds on a strategy championed by Javiera Balmaceda, head of international originals for Latin America, Canada and Australia at Amazon MGM Studios: find stories that feel unmistakably local, then let them travel. Balmaceda made that case during a late 2025 interview, pointing to hits like Tremembé and Belén as proof that hyper-local storytelling doesn’t limit an audience, it builds one. She also stressed the region needed to keep leaning into original ideas, a philosophy that carries into the new slate.
“Our job is to find stories that are undeniably local and make them undeniably universal,” Balmaceda said. “This slate, from a forbidden love story on the polo fields of Punta del Este to an unsolved crime that still divides Brazil, is proof that when you trust Latin American storytellers with ambition and resources, the world pays attention.”
What’s coming in 2026
The 2026 and 2027 slate spans crime dramas, romance, comedy and true stories drawn from each country’s headlines.
Before the 2027 wave, several titles arrive this year, including the Argentine film Barreda and the third season of Betty la Fea: Más Fea Que Nunca on August 28. They’re followed by El Juicio, starring Eugenio Derbez and Pedro Alonso, on September 11. Los Tinelli returns for a second season September 30, and the Brazilian docuseries Marília Mendonça: Sentimento Louco debuts October 16.
Building Live Sports Momentum
Live sports has become one of Prime Video’s fastest-growing draws in the region. More than 20 million households across Latin America have tuned in for sports coverage so far in 2026, already surpassing all of 2025, with an estimated reach of over 60 million fans.
The NBA has done much of the heavy lifting following an eleven-year global deal. Coverage grew to more than 200 games per season in Brazil and Mexico, and the league arrived in Argentina, Colombia and Chile for the first time. Brazilian NBA households more than doubled since 2022, Mexican viewing hours grew more than eightfold, and Argentina cracked the top five NBA countries worldwide during the Finals.
Football is growing too. Adding Série A turned Prime Video into a home for domestic Brazilian football, while Mexico’s La Casa de las Chivas doubled its audience year over year. Starting September 26, the platform becomes a new home for the Mexico National Team, carrying 38 home matches over four years.
“What’s happening with live sports in Latin America is unlike anything we’ve seen,” said Gustavo Coelho, sports business lead for LATAM. “The investment we’re making isn’t just in rights, it’s in quality, in access, and in the belief that fans here deserve a world-class experience.”
Investing on Talent
Prime Video is also funding talent pipelines, not just content. In Brazil, its Brasil no Set program, developed with BRAVI and ICAB, has run three editions and expanded into the country’s North and Northeast regions. In Mexico, a partnership with By Invitation Only paired acting students with casting directors and agents, with scholarships going to participants from low-income backgrounds. A new program with SAE Institute launches next week to build local capacity in physical production and post-production.
“We’re not just producing programming in Latin America, we’re investing in talent and creative partnerships that will help shape the future of Latin American storytelling,” said Tomás Tejero, regional lead for Latin America and Canada.
The 2027 slate by country
Argentina
- Menem S2, tracking Carlos Menem’s turbulent second term as his image and the economy unravel
- Porno y Helado S3, with time travel, new romances and a fight to save the Bar Oxford
- ¿Qué pasó con Bonorino?, a dark comedy thriller about three friends reunited over a corpse
- Te odio, Te amo, a Punta del Este romance between an aspiring designer and a proud polo player
- Las Malas, directed by Armando Bo and based on Camila Sosa Villada’s novel
Brazil
- Tremembé S2, returning to Brazil’s most famous prison with a new set of notorious inmates
- Marília, following the rise of singer Marília Mendonça
- Maiara & Maraisa (working title), a docuseries on the superstar twins facing a life transition
- Oi, Sumido!, a reality format under Boninho reuniting five former couples
- Obsessão (working title), a thriller about a vanished model and the man hunting her
- Quem matou PC Farias?, revisiting one of Brazil’s most divisive crimes
- Tiros no Escuro, a psychiatrist’s investigation into a 1999 cinema shooting
Chile
- Catedrales, a two-timeline mystery about a family reckoning with a 30-year-old murder, premiering September 16
- La Señora, inspired by a real criminal case involving a woman accused of trying to kill her own family
- Rojo Corazón, a revenge story set among Chile’s teenage elite
Colombia
- Apolos, starring Rodolfo Salas as a male strip club star forced to reinvent himself, with Catherine Siachoque and Essined Aponte
- Valentina, unpacking the death of a young DJ and the prejudices it exposed
- La Corona, a prison beauty pageant drama adapted from an Oscar-nominated documentary short
Mexico
- La Oficina S2, more workplace chaos under Mexico’s worst boss
- LOL S9, mixing comedy and folklore horror
- Juego de las llaves S4, the taboo-breaking franchise back for another round
- Los Culpables, a legal drama starring and executive produced by Gael García Bernal
- Florence Cassez, starring Belinda, based on the true case that split the country
- La Venta, an adventure comedy chasing Che Guevara’s mummified hands across Chiapas
- Por Catálogo, following three women who set their sights on Mexico’s wealthiest men