Telemundo is going all in on digital for the FIFA World Cup 2026. As the exclusive Spanish-language video rights holder in the U.S., the network is rolling out its most expansive digital and social media strategy ever, extending World Cup coverage well beyond its traditional linear broadcast with a multiplatform approach spanning streaming, social, creator-led content and always-on digital programming from June 11 to July 19.
To maximize its investment in the tournament’s Spanish-language video rights, Telemundo is showcasing a full digital ecosystem around its broadcast coverage, spanning interactive match hubs, exclusive immersive features on its streaming platforms, a nightly social show designed to attract younger audiences, podcasts and on-demand content built to engage fans of all ages across every platform.
“FIFA World Cup 2026™ presents a unique opportunity to reimagine how fans experience the world’s biggest sporting event,” says Joaquín Duro, EVP of Sports and Head of Streaming, NBCUniversal Telemundo Enterprises. “Our goal is simple: meet fans where they are and deliver the most immersive Spanish-language World Cup experience ever.”
Multiplatform Viewing for the “Super Streamer”
The company’s strategy is rooted in data from 2022. During the FIFA World Cup Qatar 2022™, Telemundo generated 22.1 billion total minutes consumed across its platforms — up 45% versus 2018. Streaming jumped from 9% to 30% of total viewing, and connected TV accounted for 54% of digital consumption.
Those numbers pointed to a new kind of viewer: the “Super Streamer,” a highly mobile, digitally savvy Hispanic consumer watching across multiple devices at once. The audience proved broader than expected too. Some 35% of Telemundo’s Peacock streaming audience during the 2022 World Cup was non-Hispanic, making its streaming hubs prime targets for bilingual and general market advertisers heading into 2026.
How will that play out? Across Telemundo’s website, social media channels, the Telemundo app and on its parent company’s streamer, Peacock.
Immersive Tech and New Interactive Features on Peacock
Just like in 2022, Peacock is Telemundo’s streaming home for all 104 matches, plus more than 700 hours of World Cup programming. Fans will be able to watch the tournament in Dolby Vision HDR and Dolby Atmos with Dolby AC-4 on supported devices via Telemundo’s stream on Peacock — a first for a live sporting event on streaming.
A new Spanish-language World Cup Hub centralizes live matches, replays, schedules, team and group news and vertical highlights — all in Spanish for the first time. The interface automatically adjusts to the viewer’s language settings, and fans can jump into live matches, save upcoming games and navigate between teams and replays without leaving the hub.
Among the standout new features is Visión de Campo, a first-of-its-kind mobile experience optimized for vertical viewing. It gives fans access to Team A and Team B cameras in addition to the main broadcast, which remains available picture-in-picture.
Behind the scenes, Telemundo’s digital ecosystem will also use Google Search OneBox integrations, YouTube Official Cards and its proprietary Video Tagging Assistant (ViTA) to surface highlights, schedules and trending moments in real time.
On days with overlapping matches, Multiview lets fans watch two games simultaneously, toggle sound between them and tap directly into a single match. One swipe up via Catch Up with Key Plays surfaces clips of what they missed without leaving the broadcast.
Rounding out the interactive suite are Predicciones for predicting game outcomes; Reto Trivia ahead of the group stage; Tu Bracket for tracking picks from the quarterfinals through the final; and Momentos que no te quieres perder — real-time vertical highlight clips in curated playlists including Top Goals, Star Players, Team USA and Team Mexico.
Watch Parties, After Dark and 24/7 Livestreams on Social
Telemundo will launch live social Watch Parties across YouTube, TikTok and X, featuring influencers and commentators broadcasting live from Telemundo Center alongside reporters at stadiums across North America. Soccer and fashion influencer Daniella Duran and legendary sportscaster Fernando Fiore will lead the coverage, streaming before, during and after select matches with live reactions, commentary and real-time fan conversation. Also participating are Dave Balyeat, Sebastián Berón, Jose Cabo, Juan Guarnizo, Nuni Joya, Mercedes Roa and Davo Salazar.
Following each match day, Telemundo will present Copa Mundial After Dark, a nightly 30-minute digital show streaming across TikTok, YouTube and X. Designed for Gen Z and digital-first audiences, the show will recap the day’s biggest plays, viral moments, debates and trending storylines through a fast-paced mix of highlights, opinions and cultural conversation. It will be hosted by Pamela Muñoz, Carlos Reynoso, Lucas Terenqui and Paz Zubiri.
Round-the-Clock Coverage on the FAST Channel
The Telemundo Deportes Ahora FAST channel will surround every match with dedicated programming across Peacock, Xumo, Roku, Prime Video, Samsung TV Plus, TCL, Google TV, Comcast, the NBC News FAST hub and Telemundo.com, including Conexión Mundial previewing the day’s action, Siguiendo el Mundial with post-match reactions and analysis, and Puesta a Punto Mundial breaking down the tournament’s biggest storylines.
Additional programming covers the full match-day cycle — Hoy en el Mundial and La Previa before kickoff, El Medio Tiempo at halftime, Pasión Mundial bridging matches and Todo el Mundial recapping the day’s highlights. El Pelotazo, America’s No. 1 nightly Spanish-language sports show, expands to a full hour for the duration of the tournament.
