LEGO’s “2026 In Review” will be defined by collaborations: the launch of its Pokémon sets, a massive expansion of its operations with FIFA and Formula One, plus its never-ending work with the Star Wars license. Finally, it’s breaking properly into music with Olivia Rodrigo, and the sets are genuinely impressive.
As a 40-year-old man, I’m far from the core demographic for the LEGO x Olivia Rodrigo collection. That said, I’m not one of those interminable people on social media who’d reply “WHO?” to the mere mention of her name, as if flexing on a 23-year-old three-time-Grammy-winning superstar by demonstrating pride in your own ignorance is more important than, say, using Google for three seconds.
Still, all things considered, this new selection of five builds — which focuses on nine-to-14-year-olds — still doesn’t infantilize her followers by giving them the twee LEGO Friends treatment, or adopting lowest-common-denominator ideas. It doesn’t take a fan of her work to tell that these creations are full of hat-tips, personalization, secrets, and fun details that make them great for display, while catering to different price ranges without necessarily depriving people of a feeling of “being part of it” if they go for the cheaper option.
Fundamentally, this collection gives the somewhat unfocused LEGO Editions line-up — still vaguely defined as serving “fandoms” — a bit more structure. I haven’t seen anyone pick up on the fact that this new Rodders partnership has helped birth a new “music sets” filter on the much-needed “What is LEGO Editions?” page. If its racing and soccer ranges are anything to go by, it could clearly be the start of a very lucrative line-up that goes far beyond the light-touch music collaborations LEGO has showcased in the past.
Back to that in a second; first, the new sets.
All five LEGO Editions Olivia Rodrigo sets for 2026
The five Olivia Rodrigo sets “celebrate different sides of Olivia Rodrigo’s music, style and storytelling, from arena-sized performances and emotional love songs to handwritten lyrics, vintage-inspired visuals and her signature rock-and-roll edge.” Hope you like purple and red!
LEGO Editions Olivia Rodrigo’s Vinyl (43028)
Price: $34.99 (£24.99; €29.99)
Pieces: 360
Dimensions: 9cm long, 18cm wide, 17cm high
LEGO Editions Olivia Rodrigo’s Concert Moon (43029)
Price: $49.99 (£44.99; €49.99)
Pieces: 670
Dimensions: 16cm long, 22cm wide, 17cm high
LEGO Editions Olivia Rodrigo’s Secret Storage (43030)
Price: $79.99 (£69.99; €79.99)
Pieces: 1,085
Dimensions: 16cm long, 25cm wide, 27cm high
LEGO Editions Olivia Rodrigo’s Dual Guitar (43031)
Price: $119.99 (£109.99; €119.99)
Pieces: 1,228
Dimensions: 9cm long, 24cm wide, 50cm tall
LEGO Botanicals & LEGO Editions Olivia Rodrigo’s Flower Bouquet (11507)
Price: $49.99 (£39.99; €44.99)
Pieces: 400
Dimensions: 16cm long, 21cm wide, 25cm high (NB: not gonna lie, how do you really measure a Botanicals collection?)
The range is excellently priced, specifically for the two simpler display pieces; the Olivia Rodrigo Vinyl (40328) is very nicely priced at $35 — something you could Command-strip to a wall — and the Concert Moon (43029) has a full handle-cranked turntable, plus a cute compartment for “precious possessions” like “polaroids and concert tickets”.
My personal favorite (for whatever it’s worth) is the Secret Storage (43030), which manages to strike a nice balance between large, $80 build quality, but with well over 1,000 pieces — an impressive 7.4 cents per piece — meaning the chance to add tons of hidden sections and Olivia Rodrigo nods that fans would want: a useful statement piece.
The Dual Guitar (43031) is more classic LEGO fare: a fusion of acoustic and electric guitars with mini dioramas secreted inside. It’s fun and silly, but between the price point and design, it’s one for the die-hards. There’s also the Botanicals Bouquet (11507), which is fine; the butterflies are a fun touch.
Quick shout out to the minifigures, too. The level of detail on these is incredible, specifically the leg printing and the facial expressions.
Olivia Rodrigo gives a big opportunity for LEGO
LEGO isn’t a stranger to music collaborations, but it’s still mad that it hasn’t seized on the opportunity to connect with much larger audiences. Take the LEGO Ideas #15 Yellow Submarine (21306) — an iconic set, which I’ve had since the day it launched; how many other iconic Beatles moments could LEGO create, and make a killing doing so?
On the other hand, LEGO also made the Rolling Stones logo, which, well, no, hard pass for me. No thank you. It was a bit like that freaky Spider-Man (31209), which admittedly got love from fans who bought it, but the pseudo-2D approach to mimic the iconic comic artwork just made him look like he’d been smashed into the wall by a giant, comedy mallet.
Still, it demonstrates an opportunity for LEGO to partner with well-known, better-established artists and find something special. That’s not to say Olivia Rodrigo isn’t a great artist, but acts with longevity and proven cross-generational appeal could really do the numbers.
The licensing, for sure, is the main issue, as well as more unsavory elements about artists that could put the clean-cut Danes off (you’d probably never see MJ any time soon), but given LEGO Rock Band featured Elton John, David Bowie, and Queen? Surely there are opportunities there. Even a range of iconic, LEGO-fied album covers would be fantastic.
We can dream. In the meantime, though, it’s a nice start for LEGO’s music partnerships, to the point that I’ve been listening to Olivia Rodrigo’s back catalog while writing this. I’ll tell you what, she’s pretty good, isn’t she?
