The scale of global AgFoodTech topped $16 billion in 2025. Investors have poured billions into AgTech, including smart machinery, automated tractors, and indoor vertical installations. This capital injection has supercharged specialized, data-driven farming niches, particularly in high-margin categories like premium berries.
The fresh berry category is the heavy lifter for grocery stores, capturing 25% of all retail fruit sales in a $10 billion market. In February 2024, Paine Schwartz Partners and institutional investor British Columbia Investment Management Corporation completed a massive acquisition of Australia’s Costa Group to expand its international berry genetics and production footprint.
More recently, in May 2026, indoor smart farm platform Oishii secured a $150 million Series C funding round to expand its robotic, indoor strawberry cultivation facilities. J.P. Morgan Asset Management led a $150 million funding round in October 2025, directly targeting the premium berry-snacking brand Fruitist.
A fundamental mismatch in agtech financing
According to Darryn Keiller, Founder and Chief Executive of New Zealand’s WayBeyond, the capital hyper-focused on protecting highly perishable crops does not alter the underlying network’s fragility. He maintains that engineering micro-climates or accelerating isolated shipping times fails to address the structural and systemic bottlenecks that remain embedded across the wider market.
“This hyper-targeted investment behavior is a symptom of commercial risk isolation, rather than a fix for a broken system,” said Keiller. “Distribution issues directly affect the money makers, so they put more effort into reducing commercial risk, which means working to diminish losses.
Keiller points out that this isn’t a uniform standard globally, and the global East and global South need a lot of help in better distribution. Production remains beset by so many challenges that no sooner do you edge ahead on solving one than another overtakes it.
This imbalance has triggered a massive correction in how innovation capital is deployed across the wider sector. Keiller notes that if you look at the last three years of investment outside these high-margin niches, a stark pattern emerges.
“Most venture capital closed their doors and walked away from the sector when they realized it would take decades of sustained support, not simply years,” said Keiller. “In turn, the majority of start-ups folded, leading to the loss of innovative science and technology. It doesn’t need to be this way, and a concerted effort by smart players is needed.”
Keiller says the systemic bottleneck is not a lack of viable technology but rather a strategic failure in its application. “Outside corporate logistics networks, the return road from the farm gate to the consumer is plagued by poor storage, transport inefficiencies, and compounding margins that result in systemic volume loss,” he added.
Returning farms to growers
True predictability requires a decentralized approach to community economics. Reversing decades of corporate consolidation means utilizing predictive demand technology to empower regional operators.
According to Keiller, while large corporations create greater production at scale using manufacturing mindsets, this aggregation removes the heart and soul from crop production, showing in the food that reaches the table. To stabilize the system, Keiller argues that the industry must adopt a localized “back to the future” approach to food economics.
This is the operational model that platforms like Local Dutch are scaling. By putting predictive data analytics directly into neighborhood storefront networks, communities bypass volatile corporate systems entirely, shifting away from asset-heavy logistics toward infrastructure built around quality, access, and efficiency.
Ultimately, solving the food crisis requires a complete pivot in network design. The solution isn’t to build a better field tool; it is to rewrite the system configuration.
“The biggest impact is not that it grows food locally, it’s that it reimagines the food system itself,” says Van der Knaap. “For decades, communities have accepted that the availability and cost of fresh food should be dictated by factors they cannot control.”
Van der Knaap says the future of food is not just about growing better produce; it’s about building better food infrastructure.










