Fox is set to beam prediction market data into its vast media empire under a new sponsored integration with Kalshi that will inject real-time “odds” on major events into its news coverage.
The tie-up will see Kalshi’s forecasts integrated across Fox News Channel, Fox Business Network, Fox Weather and the Fox One streaming platform, the companies announced on Tuesday.
Kalshi’s data — which reflects the probabilities of outcomes in politics, economics and culture — will be folded into both live broadcasts and digital content as part of the sponsorship deal.
Fox News, which has its own election and polling division, will not be utilizing Kalshi data for its political coverage.
The companies said Kalshi will also work directly with Fox’s data and production teams to provide real-time access for on-screen graphics and analysis tied to major storylines.
Prediction markets like Kalshi allow users to trade on the outcomes of real-world events, generating constantly updated odds that supporters say capture the “wisdom of the crowds.”
Those forecasts have increasingly been used by newsrooms and institutions as a supplemental data point alongside polling and expert opinion, according to the announcement.
Institutions including the Federal Reserve have adopted Kalshi’s data, calling it “valuable to researchers and policymakers,” while politicians have begun referencing their own “Kalshi odds” on the campaign trail.
Kalshi said its platform draws millions of users each month — with the vast majority coming not to trade, but to track the probabilities of events.
Roughly 70% of visitors use the site to check market odds, while about 30% participate in trading, the company said.
“More people are watching Kalshi’s forecasts than trading them, which says a lot: our data effectively complements news and polls,” said Tarek Mansour, the company’s co-founder and CEO.
“As misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what’s going on in the world,” he added.
The sponsored integration gives Kalshi exposure to one of the largest audiences in cable news.
Fox News Channel has been the most-watched television news network for 24 consecutive years, while Fox Business Network ranks as the top business channel on cable.
Fox News Media reaches nearly 200 million people each month and is also available via Fox One, its direct-to-consumer streaming service.
Fox One, which aggregates the company’s content into a single platform, is designed to combine live programming with its portfolio of news, sports and entertainment brands.
Fox News, Fox Business and Fox One are properties of Fox Corp — sister company to The Post’s corporate parent News Corp.
Kalshi, founded in 2018, has positioned itself as the largest prediction market globally, offering trading tied to elections, economic indicators, sports and other real-world outcomes.
The company has touted its platform as a regulated marketplace that provides an alternative lens for understanding current events through probability-based forecasts.
The integration marks a push by Fox to incorporate new forms of data-driven analysis into its programming as audiences increasingly seek alternative ways to track fast-moving news events.
It also highlights Kalshi’s growing role in shaping how information about future events is consumed — moving beyond trading into mainstream media distribution.
