Country music superstar Megan Moroney is collaborating with Mattel’s American Girl doll brand with a new doll and a line of accessories for release later this year.
The 18-inch doll is the latest from American Girl as the brand celebrates its 40th anniversary in 2026.
Moroney is the singer-musician behind the albums Lucky, Am I Okay and Cloud 9, which spawned country and pop hits like “Tennessee Orange,” “I’m Not Pretty,” “Am I Okay?,” “6 Month Later,” “Beautiful Things” and “Medicine.”
Now, in celebration of her first-ever arena concert tour, which is in support of her Cloud 9 album, Moroney is partnering with American Girl to give collectors of the iconic doll brand a chance to imagine themselves on stage with her concert look and accessories.
According to Mattel, the doll from American Girl x Megan Moroney collection will be available exclusively on Target.com on Nov. 22 and in Target stores early December. The retail price is yet to be announced.
Additionally, the accessories for the American Girl x Megan Moroney collection will be available to pre-order on the American Girl retail site on Wednesday, and upon release, will also be available in American Girl store locations nationwide.
The American Girl x Megan Moroney collection includes concert-inspired fashion and accessories, which are pictured below, that come with a glam Stage Outfit and a Fan Fashion denim outfit, each retailing for $42. Meanwhile, the collection’s sparkly Concert-Ready Accessories and all-access VIP Accessories each retail for $20.
In addition, the American Girl x Megan Moroney collection includes a Guitar & Mic Stand —inspired by the iconic guitar and mic stand Moroney uses on tour — which retails for $46.
Megan Moroney Says Her American Girl Doll Creates ‘Such A Full-Circle Moment’
In a statement from Megan Moroney issued by Mattel about the American Girl doll collaboration, the singer said her love for the brand is rooted in her childhood memories.
“I’ve been an American Girl fan for as long as I can remember. One of my favorite Christmas gifts was getting my first American Girl doll, and I still have her in the box at my parents’ house,” Maroney said. “As a kid, dolls let your imagination run wild … I had mine doing cheerleading stunts and performing concerts, while I also probably cared a little too much about her outfits.
“Getting to create a collection inspired by my own style feels like such a full-circle moment, and it’s something I’ll always cherish,” Maroney added. “I hope fans have just as much fun making the collection their own, expressing themselves, and letting their imaginations run wild.”
Pamela Velarde, the head of American Girl at Mattel, said Maroney’s collaboration with the dollmaker is a perfect fit as the singer-musician mirrors everything the American Girl brand represents.
“At American Girl, we’re always looking for new ways to encourage girls to dream big and express who they are through play and fashion,” Velarde said in a statement. “Megan’s authenticity, creativity, talent and unmistakable sense of style have made her a role model for so many young fans, and we’re thrilled to partner with her on a collection that encourages girls to celebrate what makes them unique.”
